A DREAM BRIEF The new brief was to launch Virgin mobile's picture messaging service (MMS) and its 25c Virgin to Virgin price point, which was at the time the cheapest 'on Window Cleaning Online' rate available.1 On the surface the brief seemed relatively straightforward: We had a market leading price, a product that the competition had spent millions promoting, brand momentum created by Warren and in picture messaging a product with obvious creative opportunity. Off we skipped. BROADENING THE BRIEF No brief is ever a dream and this one proved to be no different. After rudimentary analysis the brief grew to become significantly more complicated.

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The results of these deliberations should flow into the Window Cleaning Online proposal you are required to submit by the end of week 6, using the proposal form provided. The form provides the space to add a Window Cleaning Online description and Window Cleaning Online-specific items.

Your tutor will then assess the suitability of your chosen Window Cleaning Online to meet the requirements of the unit. In the individual consultation session in weeks 8 and 9, you will receive their feedback on the Window Cleaning Online proposal, and will have an opportunity to address any problems your tutor identifies, where this is necessary.

Your final mark for the Window Cleaning Online proposal will reflect both the quality of the proposal itself, and the quality of this feedback session. If you fail to attend this session, your Window Cleaning Online proposal will not receive a mark.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.