INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience window cleaning equipment capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both window cleaning equipment and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our window cleaning equipment in a similar way; as an entertaining extension of personality.

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, Australia, business.

By submitting the project window cleaning equipment you make it easier for your tutor to help you gain and maintain focus in your research, and to assist you in dealing with any problems you might come across during your work on this project.

In outlining the key issues your project will cover, you also make clear to us on what basis we should mark your final project: a successful final project will be one which covers all of the four key issues you have identified here in your project window cleaning equipment! For each one of the four key issues, good coverage of that issue in the final project will be worth 15% of your final mark for the project. Additionally, your final project must clearly demonstrate that you’ve achieved the specific and generic objectives of the unit, which are listed in the unit outline.

The clear statement of the key issues to be covered in your research will also help you maintain focus in your research: these issues should be the ones you will need to deal with centrally in your final project, so you will need to research them most thoroughly.

By submitting your project window cleaning equipment, you commit to working diligently towards completing your research. In return, as tutors we commit to offering you sufficient opportunities to consult us and address any problems that may arise during the course of your study.

Your work on this window cleaning equipment gives you as the student a clear understanding of the resources, support, and other inputs which will be necessary to achieve your project objectives, and offers the tutor and unit coordinator a clear statement of what objectives you intend to meet in completing your final project.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

1. Presentation Is the facts book presented in a professional manner including Cover/Bound, Table of Contents, Executive Summary (in the form of a brief), Professional, and Structured? Was the window cleaning equipment displayed using a professional writing style and appropriate tone, no spelling and grammar problems identified. Check the use of Appendix and was appropriate referencing used where required. Mistakes in grammar, spelling, technical errors and referencing will cost you marks. 2. Quality of Information The relevance, understanding and depth of: Product/service details, Price, Distribution, Previous Promotion, Competitive Analysis (including promotion and pricing comparison), SWOT, Positioning and Brand Image, Understanding of Target Markets, Other factors - for example perceptual map, environmental and social factors etc if appropriate. Consider the number of different information sources that you have used, as well as the credibility of each source. What was your research strategy in gathering this information?