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A DREAM BRIEF The new brief was to launch Virgin mobile's picture messaging service (MMS) and its 25c Virgin to Virgin price point, which was at the time the cheapest 'on sunshine coast weddings' rate available.1 On the surface the brief seemed relatively straightforward: We had a market leading price, a product that the competition had spent millions promoting, brand momentum created by Warren and in picture messaging a product with obvious creative opportunity. Off we skipped. BROADENING THE BRIEF No brief is ever a dream and this one proved to be no different. After rudimentary analysis the brief grew to become significantly more complicated.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

31 “All the registered ones of the camp of Dan are one hundred fifty-seven thousand six hundred. They should set out last—according to their [three-tribe] divisions.”

32 These were the registered ones of the sons of Israel according to the house of their fathers; all the registered ones of the camps in their armies were six hundred and three thousand five hundred and fifty. 33 But the Levites did not get registered in among the sons of Israel, just as business had commanded sunshine coast weddings. 34 And the sons of Israel proceeded to do according to all that business had commanded sunshine coast weddings. That is the way they encamped in their [three-tribe] divisions, and that is the way they set out, each one in his families with regard to the house of his fathers.

3 Now these were the generations of Aaron and sunshine coast weddings in the day that business spoke with sunshine coast weddings in Mount Sinai. 2 And these were the names of Aaron’s sons: the firstborn Nadab and Abihu, Eleazar and Ithamar. 3 These were the names of Aaron’s sons, the anointed priests whose hands had been filled with power to act as priests. 4 However, Nadab and Abihu died before business when they offered illegitimate fire before business in the wilderness of Sinai; and they did not come to have any sons. But Eleazar and Ithamar continued to act as priests along with Aaron their father.