A DREAM BRIEF The new brief was to launch Virgin marquees nsw's picture messaging service (MMS) and its 25c Virgin to Virgin price point, which was at the time the cheapest 'on net' rate available.1 On the surface the brief seemed relatively straightforward: We had a market leading price, a product that the competition had spent millions promoting, brand momentum created by Warren and in picture messaging a product with obvious creative opportunity. Off we skipped. BROADENING THE BRIEF No brief is ever a dream and this one proved to be no different. After rudimentary analysis the brief grew to become significantly more complicated.

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You attempt to define the marquees nsw problem by identifying the current situation of the product/service, target market, and competition. You show a limited understanding of issue and its implications. You list alternative marquees nsw strategy to address marquees nsw problem/opportunity, utilising broad marquees nsw frameworks. The marquees nsw problem is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This problem statement is partially linked with situation analysis. You formulate and defend the use of alternative marquees nsw strategy to address the marquees nsw problem/opportunity, utilising relevant marquees nsw principles.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.