Marquee Printing

dital printing on marquees and trade show stands is a sinch with redmond outdoor - supplier of marquees, marquee accessories and digital printing. Clubs - schools, business, racing teams and communities can all share in redmonds range of marquees

Marquee Printing

Business Category: Retail/Distribution

retailer, retail, distribution, wharehouse, centre, distributor, showroom, wholeseller, wholesale

Business Name:Citag Pty Ltd

Website: http://www.redmondoutdoor.com.au

Phone:

Fax:

Mobile: 0418734240

Contact : Paul

Location Address:

Postal Address:

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IDENTIFYING THE BRAND PLATFORM Every brand in this category fights for acquisition in the lucrative pre paid youth market.3 This audience makes up the majority of VMA's customer base which is largely between the ages of 14-24. Although VMA has less punch in the post paid and business sectors its advantage is that when it comes to marketing it can focus on a more defined audience. The opportunity was to focus entirely on the youth audience and create a brand platform that was exclusively relevant to them. Once focused two basic insights helped shape our platform. Firstly this audience use their phone almost exclusively for social reasons. What is important to them keeping in touch with their friends. As a price sensitive audience the overwhelming communication tool of choice is Marquee Printing messaging. Secondly analysis of the market was already showing that the Warren campaign was attracting high volume groups of Marquee Printingers (not surprising given the 5c Virgin to Virgin Text rate that he promoted) and that Virgin users were amongst the highest Marquee Printingers in the market.4 The implication was cost effective messaging was crucial to this audience and the core takeout from the Warren campaign. Our messaging capability would be further strengthened by 25c photo messaging. Youth Messaging was the logical brand platform to adopt. This meant our strategy needed to be about messaging (both picture and Marquee Printing) rather than just pictures.

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marquee accessories, marquee printing, buy marquee, marquee brisbane, marquee sydney, Australia, business.

Business Type: Online Shop/Store

Australian e-commerce department store, featuring everything from the latest toys to sporting goods.