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You demonstrate a poor research strategy and fail to show relevance to the product/service and context. The primary research instrument is improperly designed. You fail to analyse information. You draw conclusions that are illogical and not supported by evidence about the situation, ipod car kit market, and product/service and/or company. You fail to capture the advertising problem clearly. Lack of understanding of issue and its implications in relation to the product/service, ipod car kit market, and competition. You fail to formulate a solution to the advertising issue.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

The dream is representative of being overwhelmed by the outside world. The end is left up to the viewers to decide and again is a vessel that can contains whatever the audience assumes to happen. This is mainly to stop Aspergers syndrome from being stereotyped as something that is common for causing suicide.

The theme surrounds the character’s feelings, which are intended to communicate his paranoia, obsessive mistrust and misinterpretation of others. Such can range from psychotically severe to very mild in Asperger people.

For the sake of time, the aspect of music was left out of this montage. This was something that was specifically unique to ipod car kit experiences, and thus takes longer to explain how it ties in with Asperger’s Syndrome, which was the reason for omitting it in the final production.