You attempt to define the advertising Creative Case Study by identifying the current situation of the product/service, target market, and competition. You show a limited understanding of issue and its implications. You list alternative advertising strategy to address advertising Creative Case Study/opportunity, utilising broad advertising frameworks. The advertising Creative Case Study is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This Creative Case Study statement is partially linked with situation analysis. You formulate and defend the use of alternative advertising strategy to address the advertising Creative Case Study/opportunity, utilising relevant advertising principles.

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The results of these deliberations should flow into the project Creative Case Study you are required to submit by the end of week 6, using the Creative Case Study form provided. The form provides the space to add a project description and project-specific items.

Your tutor will then assess the suitability of your chosen project to meet the requirements of the unit. In the individual consultation session in weeks 8 and 9, you will receive their feedback on the project Creative Case Study, and will have an opportunity to address any problems your tutor identifies, where this is necessary.

Your final mark for the project Creative Case Study will reflect both the quality of the Creative Case Study itself, and the quality of this feedback session. If you fail to attend this session, your project Creative Case Study will not receive a mark.

Business Type: Small Company

There are various types of company that can be formed in different jurisdictions, but the most common forms of company are: There are several and they are:

* a company limited by shares. The most common form of company used for business ventures.
* a company limited by guarantee. Commonly used where companies are formed for non-commercial purposes, such as clubs or charities. The members guarantee the payment of certain (usually nominal) amounts if the company goes into insolvent liquidation, but otherwise they have no economic rights in relation to the company .