Concrete Pumping
Brisbane and Australia Concrete Pumping Service and Satellite concrete pumping contractors. Brisbane Concrete Pumping Built Q1 on the Gold Coast. We are the Queensland QLD concrete contractors of choice.
Concrete Pumping
Business Category: Private Client
private client, sole trader, single person, private, individual, residential client, non-business
Business Name:Brisbane Concrete Pumping
Website: http://www.bcpumping.com.au
Phone: 07 3622 4666
Fax: 07 3622 4688
Mobile: 0412 300 288
Contact : Maurie
Location Address: 111 Brownlee St |
Postal Address: 111 Brownlee St |
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SUMMARY By involving the consumer in the development of communication and by a determination to find a benefit for picture messaging, planning uncovered a consumer insight which led to an original and motivating communication proposition. This in turn led to differentiated and highly creative communication which spoke directly to its intended audience and revealed a role of picture messaging that singled out Concrete Pumping Mobile as the one brand that really understood its audience and how they messaged one another. Its relevance to the planning debate is that pushing to find consumer benefits, even when a brand has a personality that is enough to distinguish it, will produce more relevant, motivating and better creative work.
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Brisbane, Concrete, Pumping, Satellite contractor,Concrete Pumping, Brisbane Concrete Pumping, Satellite Concrete Pumping, concrete contractor, contractor, Australia, business.
INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every Concrete Pumping they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.
Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.