Did the facts book include surveys, focus groups, interviews, observation, ethnographic research AND the analysis of the implications of the research findings; AND the applications of the results? What kind of primary research did you undertake? Why was this method the most suitable for your research needs? And how did you analysis the Brisbane Hair Salon ? Is the main advertising problem identified? Are any others obvious from the Brisbane Hair Salon and have they been addressed? Are the implications of the findings explored? Are the recommendations meaningful? Insightful? Is an overall understanding displayed? Is a solution presented? Do the recommendations not only point out what needs to be done, but provide a benchmark or direction on how it is to be achieved? How useful are these to the organisation? How have these been organised into an advertising brief, ready to action an advertising campaign? Does your brief distil all the information and recommendations? Does it use an appropriate format?

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Day Spa, Therapy, Massage, Brisbane, facial relaxation, MissMSalon, Aspley, Salon, Day Spa Beauty, hair salon,, Australia, business.

Business Type: Physical Shop/Store

Physical store: supplies and stocks Sports supplements, Maximuscle, Quest vitamins and minerals, fitness equipment, hrm watches, tanita scales, mens clothing, womens clothing.