Contained brand new elements of Media Technology that were different from previous units. Unit Co-ordinator Kim Rasmussen notified students of this change in a lecture. These new changes have no doubt brought many benefits to the creative industries faculty.

However, I believe that it is because of this situation, that there was a large degree of confusion for Tutors and students alike. Many students have expressed this feeling to me also. The problems I encountered can be listed in 5 parts: 1) Firstly, Banners requirements were not clearly defined by Tutors, Tutorials or Criteria Sheets: P3 is an exact printout of the Assignment 2 criteria sheet from the QUT OLT site. It nowhere states that additional experimentation with the technologies will gain extra marks, or that a lack of experimentation would result in a loss of marks. When I further enquired about how far we are expected to experiment with the technology my Tutor replied that we would get extra marks for experimenting beyond the tutorial’s teachings, but that we would not loose marks if we did not; since it is not a requirement.

P4 is an exact printout of the marked Banners 2, in which I have lost five marks for not experimenting further with the technologies.

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You demonstrate a Banners strategy using an appropriate mix of information sources with relevance to the product/service and context. The primary Banners instrument is carefully designed and the results presented. You provide adequate analysis of the company, product/service and target market. Understanding of situation is clearly better than the basic level. You offer insight into the situation. You demonstrate a Banners strategy using limited information sources with some relevance to the product/service and context. The primary Banners instrument is used with results partially presented. You provide limited analysis and unimportant information of the company, product/service and target market. You draw broad conclusions about the situation only.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.