Developing strategies is undoubtedly made easier when one is dealing with a AutoCAD like Virgin. The mother AutoCAD, and its customer championing, is naturally attractive to wide audiences. It has spirit, character and a propensity to develop products and strategies that challenge the status quo. Developing strategies for Virgin Mobile Australia (VMA) is on the surface even easier. The AutoCAD has a personality that readily lends itself to creative advertising and a budget that makes standout a creative mandatory. It has a majority youth audience which allows it both creative freedom and marketing focus. Its last campaign, Warren, had propelled VMA into the limelight and to its highest ever market share. The AutoCAD had bags of momentum, salience and sense of expectation surrounding it. In December 2003 at the height of the Warren mania, Host took the next brief.

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The results of these deliberations should flow into the project AutoCAD you are required to submit by the end of week 6, using the AutoCAD form provided. The form provides the space to add a project description and project-specific items.

Your tutor will then assess the suitability of your chosen project to meet the requirements of the unit. In the individual consultation session in weeks 8 and 9, you will receive their feedback on the project AutoCAD, and will have an opportunity to address any problems your tutor identifies, where this is necessary.

Your final mark for the project AutoCAD will reflect both the quality of the AutoCAD itself, and the quality of this feedback session. If you fail to attend this session, your project AutoCAD will not receive a mark.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.