INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used Adobe Photoshop messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both Adobe Photoshop and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.

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Adobe Photoshop, advanced software, buy, store prices, Australia, business.

On the Adobe Photoshop 2 marking sheet (p4) I received the mark of 1/7 for valid CSS (which is a type of coding). Throughout the unit, whether or not the coding of the web page or Style Sheets (CSS) was done correctly, was checked by only one thing – an online validation service provided by W3C. My CSS did and still does validate using this service, which was the only validating technique that students were introduced for CSS. I believe that since my CSS validated, I should have received a satisfactory level and not 1/7.

5) The requirements for satisfactory work were not clearly defined: Terms like “appropriate” and “valid” were often used, when in reality marks were obtained within very strict and rigid boundaries. What was “proper” or “suitable” was not clearly defined as to what extent these have to be completed. Also, things like structure, interface layouts, typography and treatments are largely subjective and in the eye of the beholder in an industry of divergence and artistic interpretation.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.